Autor(en)

El Husseini, Sabine:

Verlag / Jahr

Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien : Peter Lang, 2014.

Format / Einband

Hardcover, 22 cm. XXI, 127 pp.

Sprache

Englisch

Gewicht

ca. 225 g

ISBN

3631643578

EAN

9783631643570

Bestell-Nr

1088592

Bemerkungen

A perfect copy. - Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action. - Contents: 1 Introduction -- 1.1 Problem background -- 1.2 Research questions and outline -- 2 Pricing Strategy in Retailing - A literature review -- 2.1 Introduction -- 2.2 Theoretical foundations of the pricing strategy in retailing -- 2.3 Definition of the pricing strategy in retailing -- 2.4 Review of the research on pricing strategy in retailing -- 2.5 Implications -- 2.6 Conclusion -- 3 Don't get Stuck in the Middle! An Examination of Pure versus Hybrid Pricing Strategies in Retailing -- 3.1 Introduction -- 3.2 Conceptual framework and hypotheses -- 3.3 Method -- 3.4 Results -- 3.5 Discussion of results -- 4 Price Promotion Activity at the Category Level: Less is More? -- 4.1 Introduction -- 4.2 Method -- 4.3 Analysis -- 4.4 Results -- 4.5 Discussion -- 5 Conclusion -- Appendix -- Expert Interview Guidelines. ISBN 9783631643570

Schlagworte

Deutschland ; Einzelhandel ; Preisbildung ; Aufsatzsammlung, Management

Unser Preis

EUR 22,00

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