The Art of the Long View: Planning for the Future in an Uncertain World
Softcover Australian Business Network, 1996 Very Good Condition
Book Publishing Details
| Author: | Peter Schwartz |
| Full title: | The Art of the Long View: Planning for the Future in an Uncertain World |
| Publisher: | Australian Business Network, 1996 |
| Binding: | Softcover |
| ISBN: | 186316099X |
| EAN: | 9781863160995 |
| Pages: | 272 |
| Book ID: | 263747 |
Comments & Item Features
Category: Business,Finance,Economics. Language: English. ISBN: 186316099X. EAN: 9781863160995.
"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but--better--that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartza s book." --Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom--line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all--new Usera s Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the worlda s leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but--better--that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartza s book." --Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom--line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all--new Usera s Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the worlda s leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Book Condition Report
Book Condition: Very Good Condition. All our pictures shown here are of the actual item, not stock photos.
Size of Item & Shipped Weight
Shipped Weight: Under 1 kilogram. Free Shipping Australia Wide via Australia Post [2-8 Business Days]
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Keywords and Associated Terms
BZDB43 Business,Finance,Economics; Business, Finance & Marketing; Unbranded ISBN: 186316099X EAN: 9781863160995 Peter Schwartz The Art of the Long View: Planning for the Future in an Uncertain World