Bod is for 71 decals. 1 decal may be cut to produce 2 decals if you wish. These are made to be installed on the inside of the glass store front. They will adhere in either direction with water much easier than old fashion decals that tore during installation. These are thick vinyl and very durable. If you cut off the sold here portion you have a nice flowmaster decal. And a not so nice sold here decal. There is no adhesive on either side the water acts as the adhesive when it dries just like model airplane decals.