This is an original 1968 Dodge full-line dealer sales brochure. The cover features the iconic "Dodge Fever" marketing campaign and showcases the brand's diverse lineup for that year.
Featured Models
The brochure illustrates the five primary series offered by Dodge in 1968:
- Charger: Shown in the middle right (green) and bottom left (red), featuring the famous "coke-bottle" styling and hideaway headlights.
- Coronet: The mid-sized offering, often seen in high-performance R/T or Super Bee trims.
- Dart: The compact model, visible in the top left corner (red).
- Polara & Monaco: The full-sized luxury flagships, shown in the top and bottom right (darker colors).
Historical Context
- Marketing: The "Dodge Fever" slogan was a highly successful campaign used throughout the late 1960s to emphasize excitement and performance.
- 1968 Significance: This was a landmark year for Chrysler Corporation design, specifically for the redesigned Charger, which became a cultural icon through films like Bullitt.
- Engine Options: This brochure would have detailed legendary engines like the 340 V8, the 440 Magnum, and the formidable 426 Hemi.