Document Overview
- Type: An official multi-page factory promotional folder given away at local Pontiac dealerships to advertise the new 1955 production lineup.
- Thematic Slogan: The bold tagline at the bottom reads: "your cars of tomorrow are being designed at Pontiac today!"
- Art Style: The layout features the prominent graphic styling of mid-century modern design, utilizing retro pastel ovals against a dramatic black-and-white background accent block.
Featured Vehicle: The Pontiac Strato-Star
Rather than a standard production car, this page spotlights the startling new Pontiac Strato-Star, a futuristic, 6-passenger coupe concept vehicle.
- The Motorama Circuit: The Strato-Star was an experimental "dream car" specifically built by General Motors to travel the country as a headline attraction for the 1955 GM Motorama circuit.
- Innovative Engineering: The concept featured a sleek, low-slung metallic body, deep metallic scalloped front wheel housings, a panoramic wrap-around windshield, and specialized gull-wing roof panels over the doors. These 6-inch roof panels automatically flipped upward when the doors opened to make entry and exit easier.
- Performance: Under the hood, it was powered by a modified version of Pontiac’s brand-new "Strato-Streak" V8 engine, tuned to push out an impressive 235 horsepower.