•
Piece has one slight ding at tip but still firmly attached.
It is rigid, rich in color and firm. Screen printing is awesome.
NOT A REPRODUCTION.
The vintage Pure Gold California Lemons cardstock grocery sign
advertising 12 for 17 cents was produced in the 1940s.
•
About the Sign
The Brand: Pure Gold was a prominent marketing brand used
by the Mutual Orange Distributors (MOD),
a major California citrus cooperative who competed with Sunkist.
The Value: Pricing 12 lemons for just 17 cents reflects
standard United States grocery store costs during World War II
and immediate post-war period of the 1940s.
Collectibility: Original versions of these lithographed card stock
signs are highly sought-after pieces of mid-century advertising memorabilia.
•