This is a brand new Pur Silky Pout Creamy Lip Chubby in the shade "sugar plum". Pur is a very innovative makeup company that promotes skin health and pure ingredients. This particular shade is similar to Clinique's "black honey", a univerally flattering lip shade for all skin tones and types. It's self sharpening with sunflower seed oil and beautiful pigment that nourishes lips. This full size lip product is ideal for fast touch ups even without access to a mirror. Fragrance-free, too.