The Canon Speedlite 580 EX is a high-quality camera flash unit produced by Canon, a well-known brand in the photography industry. This particular model is designed in Japan, ensuring top-notch quality and performance. With its reliable brand reputation and specific manufacturer's series, photographers can trust that the Canon Speedlite 580 EX will provide consistent and professional results for their photography needs. Please note the box is missing the soft case and the mini stand. This price is for the flash only. Please Google Canon Speedlite 580 EX to more specific specs. As per the above picture, there is a cut-out hole in the back of the packing box. We do not not what it said. But, the serial number is in the front of the enclosed manual.