• A gold coloured, metal badge 1.4cm high with a modern butterfly clasp style fastener to the rear. Made to advertise the 175th anniversary of Sellier and Bellot, a Czech ammunition company that has been making ammunition since 1825.
• The badge face features the SB logo on a shell case back and surrounded by the text Sellier a bellot 1825 - 2000
• Sellier and Bellot are now part of the Colt group.