The product described is a 1995-96 Fleer Ultra basketball trading card featuring Shaquille O'Neal from the Orlando Magic. This specific card is from the Scoring Kings insert set, showcasing O'Neal as one of the top scorers in the NBA during the 1995-96 season. The card is a Hot Pack variety, adding to its rarity and collectibility among fans and collectors of basketball trading cards. Manufactured by Fleer, this card is a valuable addition to any sports memorabilia collection, especially for fans of the NBA and Shaquille O'Neal.