We combine shipping, which means you only pay one shipping fee for all BEER COASTERS purchased together in a single order.
ORDER 1 coaster, shipping will be $6.01. ORDER 10 beer coasters, shipping will be $6.01 TOTAL FOR ALL 10. A refund WILL be issued for the shipping cost of the other items in your order.
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PRM254
The "Save the Pumpkins, Carve a Lime" campaign is a playful Halloween-themed marketing initiative by Corona Extra that encourages consumers to swap traditional pumpkin carving for "lime carving" as part of their "Corona Ritual."
History of the Campaign
While Corona has used various Halloween-themed ads for decades, the specific "Save the Pumpkins" concept gained traction as a way to reinforce the brand's association with the lime wedge during the fall season—a time typically dominated by pumpkin-flavored beers. The campaign positions the lime as the ultimate "citrus sidekick" even during the winter holidays.
The "Lime Ritual" Origin Theories
The campaign celebrates the lime ritual, which has several debated origin stories:
The 1981 Marketing Bet: The most widely accepted theory is that a bartender in 1981 placed a lime in the bottle's neck on a bet to see if he could start a trend; it successfully helped Corona overtake Heineken as the top US import.
Sanitation & Rust: Historically, limes were used to wipe away rust left by metal caps or to disinfect the bottle rim.
Pest Control: The citrus scent was believed to keep flies and bees away from the open bottle.
Masking "Skunking": Because Corona is bottled in clear glass, UV light can cause the beer to develop a "skunky" odor; the lime's acidity and aroma help mask this flavor.
Brand Origins (1925–1950s)
Establishment: Corona Extra was first brewed in 1925 at Cervecería Modelo in Mexico City by founders Braulio Iriarte Goyeneche and Martín Oyamburu.
Iconic Packaging: From its inception, Corona was a pioneer in using a clear-glass bottle, designed to showcase the beer’s golden clarity and differentiate it from competitors.
Name & Logo: The name and crown logo were likely inspired by European heritage (Bavarian "regal purity") rather than the common myth regarding a church in Puerto Vallarta.
Global Expansion (1970s–2000s)
US Entry: Corona entered the U.S. market in 1979, gaining popularity through American tourists returning from Mexican beach resorts like Acapulco.
Marketing Evolution:
2000–2007: Used the tagline "Miles Away From Ordinary".
Early 2010s: Transitioned to "Find Your Beach".
Holiday Tradition: The iconic "O' Tannenpalm" Christmas commercial (a lit palm tree on a beach) has aired annually for over 30 years.
With a refreshing, smooth taste balanced between heavier European imports and lighter domestic beer, Corona Extra is an even-keeled cerveza made for the beach, the backyard, or whatever you’re feeling.