Dive into the world of digital marketing with 'Clickology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.' Authored by Graham Jones, this book is a valuable resource for anyone looking to understand the intricacies of consumer behaviour and how it translates to online sales. With a focus on business-level strategies, it's an insightful read for both budding entrepreneurs and established business professionals.


Published by Brealey Publishing, Nicholas in 2014, this trade paperback format offers 228 pages of actionable insights. Measuring 8.8 inches in length, 5.8 inches in width, and a spine thickness of 0.5 inches, it's a practical size for reading on the go or lounging at home. Whether you're interested in sharpening your e-commerce skills or simply want to know more about the psychology behind online consumer engagement, this book is an essential addition to your library.