This vibrant poster commemorates the 10th Anniversary Track Race, held at Zürich’s famed Hallenstadion on Sunday, November 6, 1949. Set against bold green and cream tones, the action-packed scene at the top captures motor-paced racers (“Steher‑Rennen”) leading the charge at high speed, while the poster text lists a star-studded field: for the sprinter event—Reg Harris, Van Vliet, Plattner—and for the omnium and 50 km “Américaine” or Madison—Boeyen, Kübler, Piel, Coste, von Buren, Koblet, among others. It offers a compelling snapshot of postwar European professional cycling, anchoring its visual energy with clear typography and stylized athlete illustrations.
Printed in Zurich, with sleek mid-century design sensibilities, this piece reflects a dynamic moment in cycling history, captured in a crisp, minimalist style. The work combines sporting drama and a nod to local pride, celebrating Switzerland’s position as a premier velodrome host.
🎯 This poster has been archivally and professionally linen-backed.
Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters, allowing them to be displayed or framed without compromising their value.
🎯 This poster is an original first printing, not a reproduction.
Year: 1949
Artist: N/A
Imp. Hachler Sohne, Zurich
Size: 47 x 67 cm ( 18 ½ x 26 ¼ inches) – Linen Backed Archival Mounting
Posters are sold unframed. Framed images are display ideas only.
This is a one-of-a-kind item; please review the photos carefully to determine the condition.
📦 Shipping & Protection:
Posters are carefully wrapped in protective paper, rolled, and placed in a heavy-duty tube, which is then packed inside a rectangular shipping box for added protection to ensure they arrive in perfect condition.
Each original vintage poster ships promptly, arrives safely.
Collectors worldwide trust The Horton Collection for our rare, museum-quality cycling memorabilia. We are proud to offer this unique piece.
International Orders: Taxes, duties, and any other related charges are the responsibility of the buyer and are not included in the purchase price or shipping charge.