50's era Japanese language full-page Catalog for the highly collectible
Sony Transistor Radios from October 1959.  
It consists of a single sheet printed in color on the front side, 
and in black & white on the back side, and Sony Boy on both sides!

The
Catalog measures 272mm by 183mm, approximately JIS B5 sized.

The flyer is in used condition, with slight coloration on all four edges, 
and some curling and creasing on the edges.   There is no writing  or testing anywhere.
There is a crease across the middle of the page where it was folded in half. 

Please see the photos for details.
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The front side of the Sales Flyer shows the  6 Sony Transistor Radios on glasses shelves.

The caption on the top left side reads:

"A COLLECTION OF MASTERPIECES OF SOUND TECHNOLOGY!"

The caption in the box on the top right side reads:

"SONY TRANSISTOR RADIO"

There is a short paragraph describing each radio:

"A standard 7-transistor compact all-wave radio that uses Grown-type Sony transistors 
to provide sufficient sensitivity and volume with only 3 volts!
TR-710B 11,500 yen (rod antenna, leather case and earphones included)"

"Chic design, book-style.  8-transistor radio is ultra-thin at 23mm, so it fits easily 
inside a handbag, and looks great with a kimono! 
TR-810 9,300 yen (leather case and earphones included)"

"The ultra-compact, pocketable Sony Radio has gained overwhelming popularity 
around the world thanks to its beauty, which has been awarded a 
Good Design Award, and its excellent performance that is unique to Sony.
TR-610 8,000 yen (Leather case and earphones included)."

"The world's smallest medium wave radio with shortwave function.  In addition to 
NHK and other commercial broadcasts, you can also listen to Japan Shortwave 
Broadcasting (NSB) and even overseas stations. A high-performande pocketable!
TR-714 10,800 yen (leather case and earphones included)"

"It has 8 transistors with high frequency amplification, so it has excellent sensitivity 
even when you are far from the broadcasting station or in areas with weak signals, 
and produces clear, noise-free Hi-Fi sound.
TR-84 11,800 yen (leather case and earphones included)"

"A cordless home set with a smart design and bright two-tone color.  The large 
12cm speaker and AGC circuit provide sufficient sound quality and volume.
TR-712 9,300 yen (with earphones)"

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The banner at the top left of the back page reads: "How Sony Radio was created".

The small text above the airplane "in the top right corner reads: 
SONY: a Global trademark created in Japan".

There is a sentence describing each group of photographs, 
at each stop as you follow the arrows around the page:

"The Sony transistor, which uses high-precision germanium (even 1 gram of impurities 
in 10 billion grams will cause the product to be defective), is the heart of a transistor radio."

"The original wiring diagram is placed on the copper foil, baked and developed, 
and the unnecessary parts are removed to create the printed circuit board."

"The polystyrene solution is poured into a mold and heat-treated to create a beautiful cabinet."

"Each completed part undergoes precise inspection before being sent to the assembly plant."

"At the assembly plant, transistors, diodes, transformers, ferrite core antennas, resistors, etc. 
are soldered onto printed circuit boards."

"The cabinet has a permanent dynamic speaker attached to it, and then the circuit board 
with all the other parts attached, is fitted in and fixed with screws.
Once assembled, the product is sent to inspection on a conveyor."

"We conduct detailed operational tests in a shielded room that blocks out external radio waves."

"Each transistor radio that passes inspection is packaged with care."

"Packaged transistor radios are shipped every day by truck or rail freight car all over the country,
and are also exported overseas by plane or ship."

Sony Boy is strolling along, carrying a box reading "SONY" to its destination.


I have similar Japanese flyers and catalogs from the 1950's listed that may interest you.

Check my other listings in my store to see what is still available.

If you buy multiple flyers, I will combine them into a single Flat Rate Envelope, 
refunding your shipping on all additional flyers in the envelope after the first.

This is a great addition to any Radio Collection; 
it will enhance your enjoyment of your Sony if you have one, 
and will whet your appetite if you desire one!

Also makes a Great Gift for the Collector on your shopping list!