They Call Me Bruce? (also known as They Call Me Bruce) is a 1982 American action comedy film directed by Elliott Hong, written by David B. Randolph and starring Johnny Yune and Margaux Hemingway. A parody of kung fu movies, it became a sleeper hit.

The film was followed by a sequel, They Still Call Me Bruce (1987), which also starred Johnny Yune.

REAR COVER

A bumbling Bruce Lee look-alike meets a karate-trained Mafia moll in this classic chopsocky comedy.

Johnny Yune stars in this hilarious kung-fu spoof as a Korean immigrant that everyone calls "Bruce", because of his resemblance to the legendary Bruce Lee. Our clumsy hero unknowingly works as cook for the Mob. After accidentally convincing his boss he's a martial arts master, Bruce is duped into making deliveries of "Chinese Flour"-which is really cocaine-all across the U.S.

It's a non-stop, rollicking romp as the fast-witted, slow-fisted Bruce is pursued by a wild and crazy assortment of characters-Texas sheriffs, Vegas hookers, rival mobsters, Kung Fu Krishnas, street punks, Urban cowboys and a host of other wacky, weird people interested in "flour".

When Bruce and his sidekick Freddy finally run into the Boss of Bosses-this time, with real flour!-they're off on a chase that you have to see to believe!

They Call Me Bruce? is the wacky, much-loved wannabe-Bruce Lee sensation that manages to parody classics such as ROCKY, SATURDAY NIGHT FEVER, KUNG FU, the JAMES BOND series, THE GODFATHER and even TAXI DRIVER. You won't stop laughing!

DETAILED PLOT

The film opens with a young boy running to meet his grandfather (played by Yune), who lies dying on his bed. The young boy sadly explains that he could not find the medicine required to cure his grandfather's ailment and wonders aloud who will take care of him after his grandfather dies. His dying grandfather attempts to reassure the young boy and explains that he should go to America. He further explains that when he was younger and working as a merchant marine, he met "the most beautiful girl" in America and tells the young boy that if he goes there, she will take very good care of him. As the young boy is asking how to find her, his grandfather dies and the film fades to black.

When it fades back in, quite some time has passed and the young boy, who is now an adult, has arrived in America and has begun working as a chef, catering to some gangsters in California. The gangsters, who call the man "Bruce" due to his resemblance to the famed martial artist Bruce Lee, are having trouble keeping their "boss of bosses" happy and are trying to come up with the perfect solution to distributing cocaine to all of their clients throughout the United States. Some previous attempts at moving the drug have resulted in busts and the boss of bosses is not happy.

Through a series of misunderstandings, Bruce makes it into the local newspaper as a hero, having thwarted an attempted robbery at the local market. Bruce's boss, Lil' Pete, sees the newspaper and quickly devises a plan, putting Bruce in control of moving the cocaine across the country and using Freddy, a stooge associated with the drug lords, as Bruce's limousine chauffeur. He convinces Bruce (who already wants to go to New York City to find the lady of whom his grandfather spoke) that he should drive to New York, not fly, as flying would rob him of seeing the beautiful countryside. Bruce agrees, and the rest of the film follows an unknowing Bruce delivering what he thinks to be Chinese flour to associates of the gangsters across the country, and the interactions he has with the people on this trip.