RARE COCA COLA SPAIN ADVERTISING PIECE BLUE CERAMIC PLATE FAJALAUZA GRANADA 70'S
Diameter: 39cms
In the 70s, the city of Granada was chosen by Coca Cola to promote itself worldwide. For this choice, it chose the Albaicin neighborhood next to the famous monument of the Alhambra, where in all the bars, restaurants and coffee shops in that neighborhood it placed large promotional posters. and ceramic plates from Fajalauza all in blue and white tones, a rarity within Coca Cola for changing its red color to blue.
This ceramic plate offered in question is from the 1800 coffee shops.
You can see some examples of these signs and ceramic plates in photos 4,5,6 and 7.
They are unique examples since each bar, restaurant or coffee shop in the Albaicin neighborhood was given a sign and a ceramic plate.
Do you know how important signage is in the world of advertising? Possibly yes, but we want to tell you through a very clear example and through the history of one of the most well-known brands worldwide, the importance that labeling has and will have as a means of dissemination.
This story takes place in Granada in the seventies, in the well-known Albaicín neighborhood. A sign is much more than a sign that announces a brand, a business or that gives any type of information or advertising. A sign is a very important part of our company's identity.
We are talking about the strategy that Coca Cola followed, the same brand that was able to change the color of Santa Claus's uniform, going from green to red, the color by which the image of this brand is known.
The strategy of this brand was the following. I put aside its red color, to identify with the colors that identify Fajalauza ceramics, typical throughout the region. It focused only on the famous Albaicín neighborhood of Granada and dyed its signs in blue, green and gold tones, in order to contrast with the black and white and, in this way, maintain the purest Nasrid style.
With this strategy, the brand was able to stand out for its innovative labeling and, at the same time, blend with the colors of the most famous ceramics in the area, managing to position itself perfectly.
SHIPPING WORLDWIDE FEDEX WITH TRACKING NUMBER
THANKS FOR LOOKING