This sign was produced by Hallmark for some of the original "Gold Crown Store"s. It has the script "Hallmark" with the crown above and the words Gold Crown Store in block print below the script logo. The lettering is raised about 1/8 inch from the back of the sign. It appears to have been painted in silver, but I suggest it is faded gold paint. There is some damage to one corner. The damage on the top edge, not visible from the front of the sign. There is also what looks to be an area in the "O" of Gold that may have been heated at one time. Please look closely at the photos.