CLEAN MY HAIR is a frequent-use shampoo that cleans hair deeply while boosting moisture and providing colour protection. Inspired by skincare technology, this formula is suitable for all hair types. Acts as a cleansing and conditioning agent at the same time. Its innovative action allows up to 1 litre LESS WATER to be used in every wash. CLEAN MY HAIR is part of the new range SMART TOUCH: Your Passport to a new level of hair care. TECHNOLOGY CLEAN MY HAIR contains the Micellar Technology: Micelles have a bipolar structure: the polar end is attracted to water and the non-polar end repelled by it. Impurities in the hair, such as product residue, resins and waxes, are emulsified and attracted to the micelles as if to a magnet, making it easier to gently deep-clean any hair type and leave it cleaner for longer. CLEAN MY HAIR is formulated with: - MILD SURFACTANTS: A blend of naturally-derived surfactants is used in place of sulphates to ensure this gentle formula is well tolerated. Suitable even for sensitive, irritated scalps. - HYALURONIC ACID: Highly effective moisturising agent. Balances moisture in the scalp and hair fibre. Boosts shine and softness. - SUPERFOOD: GINGER EXTRACT: Stimulates scalp microcirculation to promote stronger, healthier hair growth. - NEUTRAL pH 5.5: Balanced formula. Greater respect for the scalp, fibre and hair colour. BENEFITS With CLEAN MY HAIR: Cleaner hair for longer 83% Boosts Moisture 84% More colour protection 50% INSTRUCTIONS FOR USE Apply CLEAN MY HAIR to wet hair, massage well and rinse thoroughly.