This vintage coaster features the iconic DOUBLE MAXIM logo, measuring 3.5 inches on each side. Made in the United Kingdom, it's a rare piece perfect for collectors of breweriana and beer memorabilia. The coaster is in great shape and boasts the justly famed VAUX name, making it a must-have addition to any collection.
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3.5 INCH SQUARE BEER COASTER
40EB23
Double Maxim Ale is a famous North East English brown ale from Vaux Breweries, named for Major Ernest Vaux and his Maxim gun detachment returning from the Boer War (1901). Originally just "Maxim Ale," it was strong enough to make customers sleep, leading to reduced strength; it was re-strengthened and renamed Double Maxim in 1938, becoming a cult favorite, though the original brewery closed in 1999, with the brand now revived by the Double Maxim Beer Company.
Key History & Facts:
Origin: Created by Vaux Breweries (Sunderland) in 1901 to honor Major Ernest Vaux and his Maxim gun unit returning from the Boer War.
Naming: The initial brew (Maxim Ale) was potent; landlords complained patrons fell asleep, so strength was cut.
Renaming: In 1938, the strength was increased, and it became Double Maxim.
Brewery Closure: Vaux Breweries closed in 1999, ending its long history.
Brand Revival: In 2000, former Vaux directors resurrected the brand, creating the Double Maxim Beer Company, which brews the ale today.
Legacy: A classic North East ale, often compared to Newcastle Brown Ale, known for its strength and distinctive flavor.