Discover the ultimate strategy of high-performance brands with "ZAG" by Marty Neumeier. This paperback textbook is a valuable addition to every computer science student's collection. With 192 pages, this book is an insightful guide for understanding the #1 strategy that successful brands use.

Published in 2006 by Pearson Education (US), this book is a must-read for anyone interested in branding. It is written in English and measures 203mm in height and 137mm in width. This book is perfect for those who want to learn about high-performance brands, without worrying about the condition of the item.