NEW YORK CITY - Times Square - 1924:  In 1924, Times Square was a booming entertainment and transit hub known as "The Great White Way" due to its dazzling array of white electric lights and massive billboard displays.

The Crossroads of Culture and Commerce

-  The Neon Era: Massive, intricate mechanical and electric signs—such as the famous block-long Wrigley's chewing gum sign which operated until 1924—towered over the streets and drew massive nighttime crowds.

-  Theater District Peak: Legitimate theaters, luxury hotels like the Astor and Knickerbocker, and high-end restaurants filled the neighborhood. Newer venues like the Times Square Theater (opened in 1920) were actively staging major Broadway productions.

-  Transit Boom: The expanding Interborough Rapid Transit (IRT) subway lines funneled millions of passengers into the 42nd Street station, connecting city dwellers, suburbanites, and tourists right to the heart of the action.

-  Prohibition Impact: While legitimate entertainment thrived, federal Prohibition policies began reshaping the local nightlife, forcing some cabarets to close while fueling underground speakeasies in and around Midtown.

This White Border Era postcard, mailed in 1924, is in good condition but shows some franking on the image.  H. Finkelstein & Son.  American Art Publishing Co.