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Art direction behind the limited-edition tote bag, as told by Laura Dirzyte:
" In early 2024 my team was tasked to design a new one. The brief was to create a tote that was both seasonal and evergreen, meaning it would work for both winter and spring season sales.

The answer to the creative challenge was to have an illustration on each side of the tote. We wanted them to clearly communicate the seasons but at the same time be thematically connected.

Illustrator Miguel Porlan, a regular contributor for The New Yorker, had previously pitched a variety of sketches for merch store and we wanted to revisit one of them – a person walking a dog and the two connected by a wrapped scarf. I asked Miguel to explore a spring version with the same characters and he came up with a brilliant and just as witty answer. A person wrapped in a leash while the dog was chasing a butterfly, which is a subtle nod to the first cover of The New Yorker.

The final touch was the choice to use green color for the tote itself. It’s a first bright green tote for The New Yorker and it fits well in both winter and spring seasons. "