Enjoy the world's best smelling laundry detergent, made with a plant-based, non-toxic, and ultra-concentrated formula. Cologne-Scented Detergent transforms your laundry routine from a boring chore to a simple and fun way to step up your everyday look. Made in sunny California, using only quality ingredients; experience high-quality cleaning like never before for 50 loads in every bottle! ROMANTIC ROSE SCENT – A luxury perfume scented blend of fresh rose petals, soft peony blooms, warm pink pepper, and delicate saffron. A perfected floral profile inspired by modern desert rose fragrances, leaving your laundry smelling elegant, airy, and beautifully luxurious. SKIN-FRIENDLY - Gentle on skin, clothes, and plant-based for an extra friendly clean. 100% vegan, cruelty-free, and free of parabens, phosphates, and dyes. 3X POWER - 's ultra-concentrated formula allows for 50 loads of laundry and 1/5 of the plastic used with typical laundry detergent jugs. EASY TO USE - Fill the cap once for normal sized loads and twice for big loads. MADE IN USA - Made locally here in Los Angeles, CA