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Gustavo Raley was featured with a cover story in the October 2025 issue of M-U-M Magazine, which is the official publication of the Society of American Magicians (S.A.M.). M-U-M stands for "Magic - Unity - Might," the motto of the S.A.M. The article highlighted the Argentinian magician's creative work and performances. Gustavo Raley is known for his unique magic effects and has been a featured performer and lecturer at various magic events and conventions, including the 2025 S.A.M. convention in Nashville. Gustavo Raley is known for creating many visual and practical magic effects, often using everyday objects and pop culture themes. His creations are popular for both live performances and social media videos due to their highly visual nature. Some of his most well-known magic effects include: Flash Pack An empty chocolate bar wrapper (or M&M's pack) instantly and visually transforms into a Rubik's Cube. Cubik Boom A solved Rubik's Cube is placed in a clear container and instantly becomes disarmed (scrambled) with a tap. Spray Away A full can of aerosol spray (e.g., a "Glade" spray prop) is shown, then visually made to vanish inside a plastic container. CineMagic A spectator selects a movie ticket and seat number from several options, which matches a prediction. The blank movie screens on the cards then appear to play a snippet of the selected film when riffled. The Loops A classic "threaded needles" effect is reimagined for children's shows, where the magician appears to eat Fruit Loops cereal and then pull them, threaded The search term "mum" in this context refers to the magazine M-U-M, which is a trade publication for magicians. It is not an allusion to his mother. M-U-M M-U-M MUMv1n1.jpg First issue First issue October, 1911 Final issue ongoing Vol 41, No. 1, June 1951 M-U-M, Magic-Unity-Might, is the official organ of the Society of American Magicians. Prior to M-U-M becoming into existence, S.A.M. reports were published in the Sphinx magazine starting in 1902. Contents 1 Roltare/Houdini years (1911 - 1927) 2 Sphinx (1927 - 1941) 3 Genii (1941 - 1947) 4 Sphinx again (1947 - 1951) 5 M-U-M today 6 Persons who've appeared on the cover Roltare/Houdini years (1911 - 1927) The First Series of M-U-M started in October, 1911 (see ) with some interruptions and changes in the title over the years. Other editors during the early years included Henry Hatton and other S.A.M. presidents. Starting with the June 1917 issue, Houdini became editor (this was years after his own magazine Conjurers' Monthly Magazine. John Mulholland was his assistant editor. Houdini was underwriting the cost of its publication and on his death in 1926 they could no longer afford to keep it as a separate magazine. Sphinx (1927 - 1941) A deal was worked out to include the M-U-M inside the Sphinx with Mulholland continuing on as editor. Genii (1941 - 1947) In 1941, S.A.M. awarded William Larsen, Sr. with the contract to print M-U-M as part of Genii magazine (June 1941 to June 1947). Sphinx again (1947 - 1951) In 1947, John Mulholland took back the contract to start printing M-U-M within the Sphinx again. M-U-M today Starting in June 1951, the S.A.M. decided it was time to start publishing M-U-M as a free standing magazine again. Milbourne Christopher became editor and continued until July, 1956. After other editors, David Goodsell took over the reigns with the Sept 1976 issues and had an unprecedented 30 year run as editor (never missing a deadline). Persons who've appeared on the cover Richard DuBois (June 1951) Ace Gorham (July 1951) Marvin Roy (August 1951) Stuart Cramer (September 1951) Clayton Rawson (October 1951) John Giordmaine (November 1951) Dorny (December 1951) Jean Hugard (January 1952) Gerrie Larsen (February 1952) Orville Meyer (March 1952) Herman Hanson (April 1952) Chris Charlton (May 1952) Hen Fetsch (June 1952) Leslie P. Guest (July 1952) Sigmar the Magician (August 1952) Merv Taylor (September 1952) Charles A. Rosskam (October 1952) LaFollette (November 1952) Warren Simms (December 1952) Make sure you click on our store icon. https://www.ebay.com/str/webrummage Thousands of rare and vintage items up for auction in our eBay Store. Make an offer available on all items. Many out of production and no longer available. Check it out! PLEASE NOTE: WE SELL VINTAGE COLLECTIONS FROM AROUND THE WORLD. WE ARE NOT DEALERS OF NEW ITEMS. 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