The product is a personalised cherished private number plate featuring the letters "MC" followed by the random elements "B", "U", and "S". It is suitable for use on motorcycles, cars, and caravans, and can be placed on the front, rear, or both front and back of the vehicle. The number plate includes a local memory tag and random elements, with the option to keep the VRM on retention and include DVLA's assignment and changes fees in the price. The theme of the plate falls under car makes/models, hobbies, and business.