Pilcro is an exclusive in-house brand of Anthropologie, known for its comfortable, size-inclusive, and often sustainably made denim, jeans, tees, dresses, and jumpsuits, essentially being "only-at-Anthro" apparel that's a core part of their offerings.

Exclusive: You'll find Pilcro primarily at Anthropologie stores and on their website.

Focus: It started as a denim-focused collection but expanded to include tops, dresses, and jumpsuits, noted for heritage craftsmanship and easy style.

Sustainability: Anthropologie emphasizes Pilcro's use of more sustainable materials and practices in its production.

Size Inclusivity: The brand offers a broad size range (e.g., 00P–26W) and fits for petite, regular, curvy, and plus sizes, making it popular.

Brand Identity: Pilcro is positioned as Anthropologie's signature, cool, and effortless clothing line.