INTERIORS: March 1954

Cover by Albert Herbert

"Furniture '54" market preview includes work by Greta Grossman, Charles Eames, George Nelson, Paul McCobb, Harvey Probber, Florence Knoll, Harry Bertoia, Edward Wormley, Carlo di Carli and Arne Jacobsen among others

Olga Gueft [editor]: INTERIORS. New York City: Whitney Publications, March 1954 [Volume 113, no. 8]. Original edition. Slim quarto. Printed thick perfect bound wrappers. Side stitched textblock. 170 pp. One fold-out of an Abraham Geller house. Illustrated articles and period advertisements. Cover by Albert Herbert. Two advertising pages neatly removed from front matter, and pages 67 – 74 neatly trimmed and laid in (?) Other than that Mrs. Lincoln— a very good copy.

9 x 12 magazine with 170 pages of black and white examples of the best modern American interior and industrial design, circa 1954 -- offering a magnificent snapshot of the blossoming post-WWII modern movement. A very desirable, vintage publication in terms of form and content: high quality printing and clean, functional design and typography and excellent photographic reproduction make this a spectacular addition to a midcentury design collection. Highly recommended.

Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.

Contents

• Formal and informal: two expert rooms by Greer and Hess
• Designs, devices, experiments: the uncategorical Richard Neagle [4 pages with 13 black and white illustrations]
• Italianate Haberdashery by Fred Shrallow
• In strict symmetry: a horizontal house by Abraham Geller [includes a double fold-out with elevations and a floor plan with sculpture by Jose de Rivera and a mosaic by Max Spivak]
• Good Design -- #9: 2 pages with 12 black and white illustrations including work by Alexander Girard, Sesto Chiarello, Robert Mango and Isamu Noguchi among others.
• Today in Tradition: a present-tense approach
• The clash of symbols – 7: unmilitant symbols of a peaceful Mars
• The 1954 leather in Decoration show: 3 pages with 12 black and white illustrations including work by Edward J. Wormley, T.H. Robsjohn-Gibbings, Paul McCobb, Maurizio Tempestini and William Pahlmann among others.
• Woods and warps for today's glass areas
• Furniture '54: first half of a market preview [14 pages with 70 black and white illustrations including Allan Gould, Glenn of California [Greta Grossman], Herman Miller [Charles Eames, George Nelson], Directional [Paul McCobb], Harvey Probber, Knoll [Florence Knoll, Kurt Nordstrom, Harry Bertoia], Dunbar [Edward Wormley], M. Singer [Carlo di Carli, Milan Design Group], Dux [Folke Ohlsson, Alf Svenson], Richard Morgenthau [Arne Jacobsen] and John Stuart [Peter Hvidt] among others.
• Departments include For your information, Merchandise cues, people, address book and an index to advertisers
• Vintage advertisements for M. Singer and Sons, Erwin-Lambeth, Harvey Probber, Jens Risom Design, Leeko, Lightolier, Kagan-Dreyfuss, Paul McCobb for Directional, Howard Miller Clock [George Nelson bubble lamps], Leeko, Vakassian and Sons, Thonet, Vista, Janet Rosenblum, Damron-Kaufmann, Austin-Wolfe and Fabry among others.

George Nelson famously served as Editorial contributor to Interiors, where he used the magazine as his bully pulpit for bringing modernism to middle-class America. Interiors was a hard-core interior design publication, as shown by their publishing credo: "Published for the Interior Designers Group which includes: interior designers, architects who do interior work, industrial designers who specialize in interior furnishings, the interior decorating departments of retail stores, and all concerned with the creation and production of interiors -- both residential and commercial."

Interiors during its peak in the 1950s was the most beautfully designed and printed American Interiors magazine I have seen. An amazing vintage mid-century resource, not to be missed. Excellent vintage resource for wallpaper, rugs and floorware, funiture, lighting, decorative objects, etc.

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