Why Most of Our Cards Cost $5.50 (And Why That’s Not Changing)

Look — our vision from day one was simple:

Sell cool cards to cooler people at a price that didn’t feel like we were mugging you in a dark alley.

We played with the numbers.

We shuffled prices around more than a politician changes their “deeply held beliefs” two weeks before an election.

Not because we’re indecisive — but because we were searching for that sweet spot:

Not so cheap that we’re basically paying you to take them, and not so expensive that you miss your electric bill and your girlfriend leaves you for your best friend who has air conditioning.

$5.50 a card. That’s it.

If that’s too much, hey, we get it.

We’ve been there — digging for change under the car seat, praying to find enough for a McDouble that had to last us until payday. Then repeating the process the next week like some depressing version of Groundhog Day.

(And yes, Bill Murray is weird sexy. Don’t question it — it’s the charisma.)

But here’s the truth: I refuse to sell something that lasts, something that lifts you up, something that actually means something to you — for less than a $3 soda that comes with its own onboard diabetes delivery system.

We are here for the working man. And the working woman.

Because that’s who we are. That’s who we love.

And $5.50? It’s worth every penny to us.

We promise it will be to you too.