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Avon Products, Inc. or simply known as Avon, is an American[9]-British multinational cosmetics, skin care, fragrance and personal care company, based in London. It sells directly to the public. Avon had annual sales of $9.1 billion worldwide in 2020.

It is the fourteenth-largest beauty company[10] and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway).[11] The company's CEO is Angela Cretu,[12] who was appointed to the position in January 2020.

In May 2019, the multinational company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Following the merger, existing Natura shareholders held 73% of the combined company, Natura Holding S.A., with former Avon shareholders owning 27%.[13] At merger completion, Avon became a privately held company, common stock was removed from the NYSE trading.