Our lives are always so busy and frenetic; we are always forgetting to make time for what really matters.
To make sure are priorities are well set, weve created a finely crafted glass sand timer to remind us to carve out 15 minutes a day for what truly counts. That isnt very long, and thats the point: its longer than we often give to so many of the things we ostensibly think of as so important - like properly listening to a partner, rationally analysing our career ambitions, or playing in a concentrated way with a child.
The 15 minute glass doesnt tell you what exactly to do with its allotted time. It just demarcates a very modest and mangeable period - then it creates a floor beneath which it suggests we dont fall. It delicately shames us into doing a minimum of what really counts. It is a gauntlet thrown down to our better selves.
Give yourself 15 minutes to finally write that letter to an old friend, or isolate a short window of time for quiet reflection on an important topic.