The product is a McDonald's toy featuring a Smurf character, released in 2011. This toy is part of the Smurfs character family, known for its popularity in the early 2000s. The brand behind this toy is Peyo, a well-known creator of popular cartoon characters. This collectible item holds nostalgic value for fans of the Smurfs franchise, making it a sought-after piece for enthusiasts of fast food and toy memorabilia.