On medium weight card stock - still handles firm and springy. Showing barely any signs of age, wear and handling. No major issues to note. Eye-catching layout. Overall, in very good condition. Will display well in your collection. You will receive the exact piece shown in the photos. It measures approx. 3 3/8" x 5 1/2"

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1910 Arbuckle Brothers – Ariosa & Rio Coffee Revised Price List – New York City – Early American Coffee Trade Advertising Card An original December 1, 1910, Arbuckle Brothers revised wholesale price list for the company's popular Ariosa and Rio brands of packaged coffee. Printed in black ink on cardstock, this commercial advertising and pricing card was issued from the firm's New York headquarters at Old Slip and Water Street, New York City, an important location in Manhattan's historic waterfront wholesale and shipping district. The card is prominently headed "ARBUCKLE BROTHERS – REVISED PRICE LIST—PACKAGE COFFEES" and presents updated prices for two of the company's coffee products, Ariosa and Rio. Both brands are offered in 100-pound cases at 17¾ cents per pound and 60-pound cases at 17.85 cents per pound. The prices are specified as F.O.B. New York City, meaning the buyer assumed responsibility for transportation costs after shipment from New York. A notice at the bottom states that all prices were subject to change without notice. Arbuckle Brothers – Company History Arbuckle Brothers was among the most influential American coffee businesses of the late 19th and early 20th centuries. The company's origins date to 1859, when brothers John and Charles Arbuckle entered the coffee business in Pittsburgh, Pennsylvania. The firm subsequently expanded into New York City, where its large-scale roasting, packaging, and distribution operations helped transform the American coffee industry. Before the widespread introduction of commercially packaged roasted coffee, many American consumers purchased green coffee beans and roasted them at home. Arbuckle Brothers helped revolutionize this practice by developing and aggressively marketing roasted coffee sold in convenient, standardized packages. One of the firm's most important innovations was the development of a process for coating roasted coffee beans to help preserve their freshness and flavor during storage and transportation. This contributed to the extraordinary popularity of Arbuckles' Ariosa Coffee, which became one of the best-known packaged coffee brands in the United States. Introduced during the 1860s, Ariosa became especially popular throughout the American West, where its distinctive packages were familiar fixtures in general stores, mining camps, ranches, and frontier settlements. The brand was extensively advertised through colorful trade cards, promotional illustrations, premiums, and other printed materials. Arbuckle Brothers also became known for including collectible picture cards and other premiums in its coffee packages, encouraging customer loyalty. By the late 19th century, Arbuckle Brothers had developed into a major national enterprise, operating extensive roasting and packaging facilities and distributing enormous quantities of coffee through wholesale grocers and regional merchants. The company was also involved in the sugar industry and became a significant competitor of the powerful American Sugar Refining Company, controlled by Henry O. Havemeyer. The resulting commercial rivalry was a notable episode in American business history. Ariosa and Rio Coffee The two brands featured on this price list illustrate Arbuckle Brothers' continued emphasis on established, recognizable packaged coffee products. Ariosa was the firm's flagship brand, widely recognized for its roasted coffee and extensive national advertising. Its popularity was particularly strong in western markets, where packaged coffee offered practical advantages for merchants and consumers in remote communities. Rio was also marketed under the Arbuckle Brothers name. The designation reflected the long-established association of Brazilian coffee with the American market, particularly coffee shipped through Rio de Janeiro, one of the world's principal coffee-exporting ports. Interestingly, the December 1910 price list quotes identical prices for both brands, suggesting that they occupied comparable wholesale price positions at the time. Historical Significance The precise December 1, 1910, date makes this an especially useful piece of commercial ephemera. Rather than being a general consumer advertisement, it was intended for wholesale customers, jobbers, or merchants who needed current pricing information for ordering and resale. The inclusion of two different case sizes reflects the practical requirements of wholesale distribution, while the F.O.B. New York City provision illustrates the importance of freight arrangements in the national grocery trade. The card also documents the pricing structure of one of America's best-known coffee producers during the years immediately preceding World War I, when branded, factory-roasted coffee had become an established part of American consumer culture. Its restrained typography, prominent company heading, divided pricing columns, and straightforward commercial presentation are characteristic of early 20th-century wholesale trade material. Unlike the firm's colorful consumer advertising, this piece was designed primarily to communicate current business information quickly and efficiently.

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