Vintage 1970 Kellogg’s Raisin Bran cereal box featuring Willie Mays and the original Kellogg’s 3-D Baseball Card promotion.

The box advertises:

“Say Hey, Kids! Get One of 75 Autographed 3-D Baseball Cards Free Inside This Package!”

Features a large image of Willie Mays in his San Francisco Giants uniform as well as examples of the 1970 Kellogg’s 3-D baseball cards, including Bob Gibson and other Major League stars.

The 1970 Kellogg’s issue was the company’s first 3-D baseball-card set and consisted of 75 cards distributed in specially marked cereal boxes. 

This is the empty flattened cereal box/package only — no baseball card or cereal included.