By creating the fastest products for the fastest athletes in the world, Puma promotes sports and culture from the start. We have been drawing strength and credibility from our sporting heritage for more than 70 years. In 1919, the brothers Rudolf and Adolf Dassler took the first step in a long history characterized by performance and speed: in the Herzogenaurach in Germany, they founded the Dassler Schuhfabrik brothers. Five years later, in 1924, they moved to their first factory. At that time they had no idea that they laid the foundation for the world capital of the sports shoe. Initially there were many other smaller shoe factories in Herzogenaurach. Most of them did not survive the 1950s and 60s. The Dasslers should be different. They celebrated initial success after a short time. At the Summer Olympics in Amsterdam 1928, the majority of German athletes competed in Dassler-Spikes. Further awards followed at short intervals: seven gold and five bronze medals for the world-class athletes in Dassler shoes. The first records were also introduced: two world and five Olympic records. The Dasslers succeeded in the national and international breakthrough. 28 years after the founding of the Dassler Schuhfabrik brothers, the brothers separated. Rudolf Dassler moved to another building from family ownership, converted the camp together with its 14 employees to a factory and founded its own company: The “Sportshuhfabrik Rudolf Dassler (Ruda)” was registered as a company in January 1948 and took a few months later, on the 1st. June 1948, the operation. It took another four months for the Puma brand to be born: on 1. October 1948 “ Puma ” was entered at the German brand and patent office. In December 1948, Rudolf Dassler finally announced his decision in a letter to partners and customers to name the company " Puma Schuhfabrik Rudolf Dassler". She was on 14 January 1949 entered in the German commercial register. Another company logo was patented in 1958: the form strip, originally intended for foot stabilization in the shoe, was now a puma trademark and on almost Allen shoes of the brand. With the advent of the mass media, the time of the Puma could not have been more suitable: thanks to television and print media you could see. The Puma Speedcat stood for our longstanding relationship with motorsport. The design was created in 1998 as a fire-proof edition for Formula 1 driver. Due to its innovative, elegant and reserved appearance, emphasized by the characteristic, embroidered predatory cat logo, the Speedcat became a classic fashion attachment in the shortest possible time. We have always been one of the top equipment for racing clothing and merchandise in Formula 1 and have contracts with the best teams: Scuderia Ferrari (2004), Mercedes-AMG F1 (2012) and Red Bull Racing (2015). Forever Faster Puma started his Forever Faster brand campaign with the aim of becoming the fastest sports brand in the world. Forever Faster recognizes individuality and faces the challenge of conventions and the occurrence of risks through courage, self -confidence, determination and joy.