The product is a lot of six car automobile promo books sales brochures from the 1970s featuring various makes such as Dodge, Ford, Buick, and AMC. These promotional materials likely contain information about the vehicles, specifications, features, and marketing strategies used by the automobile companies during that time period. With a focus on Ford, this collection may be especially interesting to car enthusiasts and collectors looking to learn more about the company's vehicles and marketing tactics from the 1970s.