Aveda Nutriplenish Shampoo Deep Moisture provides nutrient-powered hydration for lush, visibly healthier hair. This rich and decadent xx% naturally derived* formula gently cleanses without stripping hair. Luxurious omega-5-rich organic pomegranate oil nourishes dry, depleted hair. organic coconut oil with low molecular weight easily penetrates hair to help moisturize. Mango butter packed with fatty acids helps nourish, leaving hair soft and smooth. Enjoy an aroma of cocoa, certified organic ginger, cardamom and other pure flower and plant essences. Formulated without: Animal-derived ingredients, silicones, mineral oil, sls/sles, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. *Per ISO 16128 standard, from plants, non-petroleum minerals, and/or water.