BRAND INFO Brand introduction

It's likely that there's no one who hasn't seen a BRAUN product at least once.
BRAUN has produced many products that have been selected as masterpieces, and has long fascinated designers and collectors.
Many of their products, which inherit the principles of Bauhaus design, are even housed in the Museum of Modern Art.
BRAUN's ultimate aesthetic beauty, consistent with its "functionalism" and unfading aesthetic, is based on the "Less, but better" philosophy of master Dieter Rams.
BRAUN is constantly evolving to meet consumer needs while also creating beautiful products. We'll be keeping an eye on them in the future.

ITEM INFO Item Introduction

This [BC22] is a classic analog alarm clock with an eye-catching, beautifully curved arch.
This unique silhouette is a redesign based on the "AB2 (1984)" designed by Dieter Rams.
It fits in the palm of your hand and features a glossy, flat face.
The display is tilted slightly upward for easy viewing.
The classic brown color scheme of the yellow second hand and green alarm hand is a highlight.
To make the alarm setting clear at a glance, when the alarm switch on the side of the watch is turned ON, the alarm indicator in the lower right corner of the dial will turn green.
Not only does it have alarm, light, and smooth functions, but it also uses luminous hands that retain light, making it easy to check the time even in dark places.
By turning ON the backlight switch on the back, the dial backlight will automatically turn on in dark environments depending on the brightness, making it extremely functional.
The silent design means there's no ticking sound from the second hand, so it can be placed anywhere, even on a desk or by your bedside.
Choose from three colors.
This is a watch that pursues simplicity and functionality.
 

ITEM SPEC Product Specifications