BRAND INFO Brand introduction

BRAUN products have long fascinated designers and collectors, producing numerous products that have been selected as masterpieces.
Many of their products, which inherit the principles of Bauhaus design, are also housed in the Museum of Modern Art.
BRAUN's ultimate aesthetic beauty, consistent with "functionalism" and never fading, is
created based on the "Less, but better" philosophy of master Dieter Rams.
 

ITEM INFO Item Introduction

This [BC02X] is a basic analog alarm clock, a timeless classic among BRAUN clocks.
The "BC02" model, a reproduction of the "ABI (1987)," which was selected for MoMA's permanent collection, has been updated with a snooze light function to make it a more practical table clock.
Its palm-sized design, approximately 6cm square, features a classic and minimalist square form.
The display is tilted slightly upwards for easy viewing of the dial.
The classic brown color scheme features a yellow second hand and a green alarm hand.
A switch on the top of the watch allows you to easily see the alarm setting and turn it on/off.
Not only does it have alarm, light, and smooth functions, but it also features luminous hands that retain light, making it easy to check the time even in dark places.
The quiet design eliminates the ticking sound of the second hand, making it suitable for any location.
It's perfect for use by your bedside or desk, as well as in small spaces like the bathroom, entryway, toilet, or kitchen.
It's lightweight and easy to carry, making it perfect for travel or business trips.
Available in three colors.
This carefully crafted watch packs only the essential features into a compact body.


 

ITEM SPEC Product Specifications