The Unicorn Dawg is a series baits of Mizugiwa Pike-Treats. It's a 100% soft plastic lure. It is balanced with a jig head so it swims down at a right angle on the fall and swims horizontal on the retrieve. The Unicorn Dawg can be used as a crankbait,  jerkbait or a jig. It is one of the most versatile lures on the market today. When retrieved, it rocks back and forth as the tail waces frantically, a combination that drives large gamefish crazy. The Unicorn Dawg literally comes a live in the eater and feels so real that fish grab it and won't let go.