An authentic piece of late-’60s visual culture carried into the early 1970s—this original art card exemplifies the hand-lettered graphic design aesthetic that merged optimism, typography, and color-field composition.

Designed by Monroe S. Alechman and lettered by Pat Weisberg, it commemorates the December 14 1971 birth of Samantha India Alechman.
It is not printed ephemera—it is a composed work of lettering art, where every word is drawn as an image.

✦ Art Form & Medium

  • Art Form: Hand-Lettered Graphic Design / Psychedelic Lettering Art

  • Medium: Offset color printing with hand-drawn lettering on textured orange card stock with pink insert

  • Typography: Free-form, illustrated letterforms—more drawn than written

  • Credit Line (Verso): “Designed by M. S. Alechman + Lettering by Pat Weisberg, 1972.”

  • Dimensions: ≈ 7 × 5 in (closed)

  • Condition: Excellent – bright color, clean fold, no foxing

✦ Artists

Monroe S. Alechman (b. 1937) – American graphic designer who later served as Senior Creative Director for Estée Lauder / Origins.


Pat Weisberg (1937 – 2017) – New York artist trained at Cornell & Pratt; principal lettering designer for Steuben Glass; her work appears in Twentieth Century Calligraphy and Letter Arts.

✦ Context & Significance

The piece belongs to the continuum of 1960s psychedelic and modernist graphic design—a time when typography itself became art.


It predates the Alechman family’s Daddee Design New Year cards (1975–82) and reveals their shared design DNA: radiant color, warm human lettering, and spiritual themes.


Where most calligraphic work sought perfection, this art celebrates expression and rhythm—a tangible artifact of its cultural moment.

✦ Provenance

From the Alechman / Weisberg family archive. 



                                                  THIS IS DISPLAYABLE ART





The product is a set of two hand-lettered art cards from 1972 featuring the artists Monroe S. Alechman and Pat Weisberg. The cards are printed on paper with a landscape orientation and measure 7 inches in length and 5 inches in width. The artwork is inspired by the 60s, with a psychedelic and modernist theme, showcasing typography as art in the style of the hippie culture. The cards are handmade and have a provenance document detailing their production technique of lithography. These vintage art cards offer a unique glimpse into the artistic trends of the post-war era in New York, USA.