Marketing: An Introduction for Students in Ireland
Product Details:
| Category: | Books |
|---|---|
| ISBN: | 0717142019 |
| Title: | Marketing: An Introduction for Students in Ireland The Fast Free Shipping |
| Author: | Rogan, Donal |
| Publisher: | Gill |
| Year Published: | 2007 |
| Number of Pages: | 504 |
| Book Binding: | Paperback / softback |
| Prizes: | |
| Book Condition: | GOOD |
| SKU: | GOR004143598 |
Item description
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.
- New to this edition:
- Completely updated perspectives on marketing theory and practice
- Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
- New and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavans Porridge and Dubarry Footwear
- Analysis of the changes that have taken place in the Irish marketing environment
- Emphasis on the challenges that will face Irish marketers in coming years.
- A customer-centric approach to marketing is presented as the basis for making key decisions.
SUITABLE FOR
-First- and second-year business students at third level
-Students taking a marketing module as part of any other course.
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