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This is an original 1983 McDonald’s animation concept art piece featuring Ronald McDonald and Birdie in a cheerful breakfast-themed scene. The animation itself was directly derived from this very drawing — see the included photo of the animated screen grab for comparison.

This piece was purchased from the personal collection of artist Rich Sideman, created during his time at Leo Burnett producing artwork for McDonald’s campaigns. A rare behind-the-scenes look at the creative process of one of the world’s most iconic brands.

Perfect for collectors of McDonald’s memorabilia, vintage animation, or advertising history.

Feel free to contact me with any questions!