Design Studies: Theory and Research in Graphic Design
Product Details:
| Category: | Books |
|---|---|
| ISBN: | 156898586X |
| Title: | Design Studies: Theory and Research in Graphic Design The Fast Free Shipping |
| Author: | Bennett, Audrey |
| Publisher: | Princeton Architectural Press |
| Year Published: | 2006 |
| Number of Pages: | 464 |
| Book Binding: | Paperback / softback |
| Prizes: | |
| Book Condition: | GOOD |
| SKU: | GOR005788303 |
Item description
In an age of globalization and connectivity, the idea of 'mainstream culture' has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. "Design Studies", a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The essays presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their design - whether by investigating how senior citizens react to design aesthetics, how hip hop culture can influence design, or how design for third-world nations is effected by cultural differences. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
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