Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. This edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
About the Authors
Johnny Allen was the foundation director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney where he is now associate director, business development. He was event manager for the Darling Harbour Authority from 1989 to 1996 and has an extensive career in event planning. Prior to his position at the ACEM, he was the special event manager for Tourism New South Wales.
Ian McDonnell is a senior lecturer in the Faculty of Business? School of Leisure, Sport and Tourism at the University of Technology, Sydney (UTS) where he teaches management and marketing of leisure and tourism services. He, along with Johnny Allen, constructed the very first academic course in event management in Australia and perhaps the world ? the Executive Certificate in Event Management held at UTS in 1996. He soon discovered that there was no useful text book for a course of this type, hence the origin of this text, now in its fifth edition. He continues to research in event management, particularly the sponsorship of events.