For more than 100 years, Brer Rabbit has been a trusted household brand used in cherished family recipes. Made of the finest quality unsulfured juice of sun-ripened sugarcane, Brer Rabbit sugarcane molasses contains no preservatives, artificial flavor or artificial color. It’s a key ingredient for baking and cooking.

The Brer Rabbit name comes from the mischievous Br’er Rabbit from the Uncle Remus folktales passed down by oral tradition in the 1800s and popularized for mainstream audiences in the late 19th century by the published works of Joel Chandler Harris. In these tales, Br’er Rabbit is a trickster who wins by using his wits instead of brawn. Trickery and fun can certainly come in handy in the kitchen as you create winning dishes with Brer Rabbit!

Brer Rabbit Molasses is perfect sweetness! Made of the finest quality unsulfured juice of sun-ripened sugarcane, Brer Rabbit sugarcane molasses contains no preservatives, artificial flavor or artificial color. Have fun and get creative in the kitchen as Brer Rabbit inspires the baker and cook within us all. Use molasses in sauces for an earthy flavor, in glazes and marinades for a subtle sweetness or add vitamins and minerals to your morning smoothie. For more than 100 years, Brer Rabbit has been a trusted household brand used in cherished family recipes. Full Flavor Molasses has been the winning ingredient in cherished family recipes for generations.