This genuine Warner Bros. Records photo, dated August, 1982, was distributed (only in the US) to promote The Who's tenth studio album, IT'S HARD, which scored Top 20 sales in the US.

The picture was taken at the same photo shoot as the one used for the album's cover.

Try to find another one in this condition!

From Wikipedia:  "[IT'S HARD] is the last Who album to feature bassist John Entwistle and drummer Kenney Jones, as well as the last to be released on Warner Bros. Records in the US. It was their last album until 2006's Endless Wire."

This is a lucky find for any completist Who fan or collector of rare supergroup publicity shots.