Old-time tackle box find, large selection of vintage fishing stuff.  You'll get everything pictured above.  Lures that I can identify are an ancient Erie Dearie, South Bend Super Duper, weedless Hawaiian Wiggler, #3 Four Bros Fluted spinner, Heddon Toni spinner, Max Wiesner's Casting Spinner, and a Cobra spoon without hooks.
I can't identify the plug and 2 of the spinners - the gold colored one looks very intricate and I'm thinking could be valuable.  There's a strange yellow and orange spoon type lure with eyes and glitter paint that's quite interesting.  
There is also a mother of pearl spoon with no identifyable manufacturer - I see a Pfleuger brand selling for over $150.00 on eBay.
Other odds and ends are included as pictured.  The "Zeppelin" one is a block of presumed balsa, perhaps an attempt at a handmade floating lure (?)
Old tools and vintage can/bottle opener thrown in for good measure.
I don't collect fishing lures (although my wife may disagree) so haven't looked at what's expected for collectable condition so please look at the pictures and I could answer questions if you have any.
Good luck bidding!