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Industrial Film-making Guide ~
Industrial and Business Films
The Selective Eye
by Leopold Stork
Publisher: Phoenix House, London, 1962
Dustjacket: yes, clipped and with a minor internal repair
Illustrated: with a B/W frontispiece and 14 B/W plates
Ephemera : Two photocopied pages from the Federation of Australian Commercial Television Stations " Recommended Engineering practice No. 2 : Handling of Film, Standard Film Handling Practice"
Condition: Crisp cream cloth-bound cover with bright gilt title to spine, STRAIGHT, TIGHT & CLEAN in VERY GOOD CONDITION without inscriptions, in a clipped GOOD DUSTJACKET with edge and corner wear, small internal repair. There is mild fox-spots to prelims and page edges of this ROBUST, WELL-BOUND book.
POSTAGE: Postage is free within Australia and includes Australia Post tracking.
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First edition, 1962 — Phoenix House, London
Written by filmmaker and producer Leopold Stork
Subtitled “A modern means of communication”
Includes frontispiece and 12 pages of photographs
Early practical guide to industrial, corporate, and educational film-making
Hardcover with original dust jacket,the intact dust jacket shows visible wear, rubbing, and edge chipping
A fascinating early guide to the growing field of industrial and corporate filmmaking. In Industrial and Business Films, filmmaker Leopold Stork explains how motion pictures became an essential communication tool for industry, education, and business during the mid-20th century.
The book covers the entire production process—from planning and scripting to filming, editing, sound recording, and distribution. Stork also discusses how companies and institutions used films for training, marketing, public relations, and internal communication long before the era of digital media.
Illustrated with photographs from film productions, the book offers both practical advice and a snapshot of filmmaking techniques during the early 1960s. It reflects a moment when industrial film production was rapidly expanding as businesses realized the power of visual storytelling.
Books on industrial and educational film-making from the 1950s–1960s occupy a niche area of film history collecting. They document a largely forgotten but influential part of the film industry and are sought after by collectors of cinema technology, film production, and media studies.