A finishing scent clients ask you to name.

Immortal NYC Reserve 01 Gold Edition Eau de Cologne is a 16.9 oz barbershop finishing cologne with a Baccarat-inspired profile — airy sweetness over amber warmth. The large bottle is built for shop use: a light application at the end of every cut costs almost nothing per client and is the last thing they notice before they leave. It works equally as a retail bottle for clients who want to wear it properly.

• Finishes the service: a professional scent to close every cut or shave.
• Recognisable profile: airy sweetness with amber warmth, inspired by Baccarat Rouge 540.
• Lasts on the skin: holds through the day rather than fading in an hour.
• High-volume 16.9 oz bottle: economical for daily use on the floor.
• Doubles as retail: clients who smell it in the chair buy it at the counter.

Questions Barbers Ask

Where should I apply it?

Into the palms, then to the neck and jaw after the service. Avoid freshly shaved or irritated skin.

Is this the same as the designer fragrance?

No. It is an inspired-by fragrance in the same scent family, made for barbershop use at a shop-friendly price.

How many clients does one bottle cover?

Used as a finishing splash, a 16.9 oz bottle covers a large number of services — which is why shops buy this size rather than retail bottles.

Why Barbers Love It

Clients remember how they smelled walking out more than they remember the fade. A good finishing cologne is cheap loyalty.

About Immortal NYC

Immortal NYC produces professional barbershop colognes, aftershave balsams and styling products.

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