🎣 About CB ONE

CB ONE is a premium Japanese lure brand built on real-world big game fishing — not lab theory or mass production.

Every lure is developed through intense on-the-water testing against powerful species such as yellowtail kingfish, tuna, amberjack, and GT in some of the toughest conditions around the world.

Instead of exaggerated action, CB ONE focuses on natural swimming balance, realistic fall motion, and refined hydrodynamics — the exact elements that trigger strikes from pressured and trophy-class predators.

Their jigs and plugs are known for:

• Exceptional stability in strong currents
• Natural yet high-appeal movement
• Proven performance in offshore and deep-water scenarios
• Designed by anglers, for serious anglers

CB ONE lures are trusted by professional guides and hardcore anglers who demand results when targeting the biggest fish in the ocean.

If you’re chasing true predators — not just bites — CB ONE is built for you.

ZERO ONE 160g

Continuously triggering predatory instinct.

This high-response action jig is designed to create repeated strike opportunities within a targeted depth zone, combining precise attraction with perfectly timed bite triggers.

Engineered to require minimal input force, it delivers sharp short darts and fluttering flashes with light rod work. The distinctive zero-edge body design along the sides controls water flow left and right, maintaining a stable horizontal posture for consistent action and strike timing.

Its four flat surfaces generate rolling motion with intense flashing, dramatically increasing visual appeal as it falls and moves.

Using short one-pitch jerks with simple wrist snaps, the jig turns sideways and drops — turn and drop — in continuous sequence, persistently working the strike zone and provoking reaction bites.

With baitcasting setups, added impact can be created through reeling combined with rod rebound for even sharper input.

Designed for short dart width and low-to-medium speed presentations, this jig excels when predators are holding tight to a specific depth and require precise, controlled stimulation.

ZERO ONE SEMI LONG 140g, 170g

A high-performance jig that moves on its own.

Its precisely engineered weight balance delivers exceptional start-up response and smooth sliding glide performance. By combining rod input with gravitational fall energy, the jig produces a self-driven slide-and-fall action even when tension is released.

The head turns effortlessly and transitions laterally with ease, allowing the strength of each rod movement to directly control slide distance. During the fall, it maintains a stable horizontal posture with subtle rolling motion, enhancing flash while keeping excellent body control through line slack.

By varying power within consistent one-pitch jerks, anglers can create a dynamic mixed action — alternating between long aggressive slides for attraction and softer inputs for bite-triggering moments.

For example, a fast wide slide to draw attention followed by a gentle one-pitch drop to induce strikes — all achieved with intuitive and precise control.

C1 LONG LIDE 140g

Unmatched wide sliding action.

Building on the proven core performance of the C1 series, this long-style metal jig is designed to produce an exceptionally wide and powerful slide.

The thinly shaped head and sharp-edged body cut cleanly through water resistance, delivering a smooth retrieve while generating a dynamic wide sliding action. Its large flat side surfaces strongly reflect light, creating high visual appeal even in deep water or murky conditions.

Paired with a high-torque reel and a powerful rod, this jig excels in high-speed long-slide presentations that aggressively trigger predators. By applying strong one-pitch jerks, anglers can maintain continuous fast-entry slide actions to provoke reaction strikes.

For maximum speed and action, single assist hooks are recommended.

The jig also performs exceptionally well on the fall, producing a controlled sliding descent — a technique that has delivered outstanding results in tuna jigging, particularly with power slow-pitch styles.

Z4 150g

A seductive motion that confuses and triggers predators.

Featuring a fast fall, smooth retrieve, and razor-sharp responsiveness to delicate input, this jig delivers highly refined performance in all conditions. Its precisely calculated center of gravity overcomes the typical weaknesses of rear-balanced jigs, while the reef-shaped body converts water resistance into lively, fluid movement.

The perfectly balanced body maintains consistent action regardless of hook setup, achieving an exceptional strike-conversion rate.

Proven highly effective on species such as red seabream, hairtail, yellowtail, and other powerful pelagics, this jig reacts to rod input by snapping its tail upward and shifting into a horizontal posture — perfectly imitating a wounded baitfish before descending in a natural, no-action fall.

It performs best with vertical one-pitch slow presentations using baitcasting setups, where its core characteristics truly shine.

With lateral slide intentionally controlled, the jig stays within the predator’s visual range even in deep water or murky conditions, slowly drifting through the strike zone and continuously enticing bites.